In my discussions with so many entrepreneurs, I’m hearing that the way our culture has taught us to be “productive” often feels wrong. Sometimes our desire to transform the world feels heavy. You didn’t start your own business so it could turn into an overwhelming obligation. I didn’t either. I want my business to feel unforced, unregimented and soul awakening. I want to turn “work” into flow, play, imagination and creativity. I want show that it’s possible to rebel against the “norm” and still grow in joy and abundance. Just knowing what you want is a start. Let’s begin.